Industry

Industry

SAUCONY® ALL-NEW GUIDE ISO TO MAKE DEBUT AT NYC MARATHON

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Built on an award-winning legacy, the all-new Guide ISO, now with the brand’s ISOFIT™ dynamic upper, sets the pace yet again with a more finely-honed fit and feel - WALTHAM, MA (October 31, 2017) – Over the past decade, the multi-award-winning Saucony Guide has served as the undisputed benchmark for runners seeking light-to-moderate support in a highly flexible ride. Making its world debut at the 2017 NYC Marathon, the all-new Saucony Guide ISO, now with the brand’s exclusive ISOFIT™ dynamic upper, is once again setting new standards for its blend of engineered stability, flexibility and step-in plushness. Among the lightest shoes in its class, the all-new Guide ISO represents Saucony’s relentless commitment to elevating the running experience through proven performance innovation.

Local Company Jumps Into Hurricane Harvey Relief Feet First

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Leader in Athletic Footwear Accessories and Outdoor Retailer Come Together to Provide Relief to Southern Texas
 
Research Triangle Park, NC – September 15, 2017 – Implus, a growing and innovative provider of athletic, fitness, and outdoor accessories, today announced it is partnering with Texas-based Academy, Ltd. (d/b/a Academy Sports + Outdoors) to donate 60,000 pairs of socks to aid the victims of Hurricane Harvey in Texas and the Gulf Coast. 

SAUCONY® ANNOUNCES LAUNCH OF FREEDOM TRACK CLUB

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Coached by 2004 U.S. Olympian Tim Broe, the Boston-based team is dedicated to helping talented runners progress to world-champion status in pursuit of their Olympic dreams - WALTHAM, MA (September 19, 2017– Saucony, a leading global running lifestyle brand, announced it will expand its commitment to athlete development with the launch of the Saucony Freedom Track Club, a Boston-based elite running group dedicated to developing future Olympic hopefuls. Saucony will support the newly formed team with a full ensemble of resources, including local housing and full access to the Saucony Human Performance and Innovation Lab, a state-of-the-art facility that helps athletes perform at their highest level. The Freedom Track Club will be coached by 2004 U.S. Olympian Tim Broe, who will also act as the club’s program director.

Brooks Launches National Parks Collection of Limited-Edition Footwear and Apparel

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Brooks Running Company is launching a new National Parks Collection of footwear and apparel at REI to celebrate the parks that runners love to explore, and to inspire them to get out and enjoy outdoor spaces.

Altra Footwear Announces Three New Road Shoes With A Fast and Light Theme

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(Logan, UT— July 20, 2017)  Altra expands its road line with three exciting new road shoes—the Solstice, Duo and Vanish-R.  The brand also showcases great updates to its current road, trail, casual and apparel lines at the Outdoor Retailer Summer Market in Salt Lake City from July 26-29 at booth #35169.