Industry

Industry

UNDER ARMOUR SIGNS LONG-DISTANCE RUNNER LANNI MARCHANT TO ATHLETE ROSTER

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Brand Inks Multi-Year Partnership with Canadian Marathon and Half-Marathon Record Holder - Toronto, ON (May 25, 2017) – Today, Under Armour announces that Lanni Marchant, one of the fastest distance runners in Canada, has joined its roster of elite athletes. As part of the multi-year partnership, Marchant will wear Under Armour® apparel, footwear, and accessories and will be featured in upcoming marketing campaigns and events, as well as make appearances for the brand.

Under Armour Signs Olympic Runner- Aisha Praught Leer

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Under Armour RUN team is excited to announce a new athlete to the roster – Aisha Praught Leer. Aisha will be racing tomorrow in Doha’s Diamond League series in both the steeplechase, sporting Under Armour apparel and footwear for the first time. Aisha is a Jamaican Olympian finalist and recently left the Oregon Track Club in early 2017 to train with All-American athlete, Emma Coburn in Boulder, CO.

PUMA's Jose Van der Veen explains PUMA NETFIT!

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PUMA had a global launch for PUMA NETFIT, a new approach to personalizing running footwear by controlling the fit through infinite lacing styles. The launch was held on May 4, 2017 in New York City. PUMA showcased some of its top athletic talent, including Usain Bolt, to show off the new lacing systems for the PUMA NETFIT product. The marketing line, "Experience the reinvention of lacing. One shoe, infinite lacing styles. PUMA's Jose Van der Veen, PUMA global running product manager worked with The Shoe Addicts, the digital partners of RunBlogRun on this interview to showcase the amazing versatility of the new PUMA NETFIT product. To learn more about the product, please go to PUMA.com/Netfit!

Brooks Running Company Announces Global Footprint Expansion with Entry into China and Brazil

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Doubles down on its mission to be the No. 1 choice with runners worldwide - SEATTLE – May 3, 2017  Brooks Running Company is expanding its global footprint in July 2017 with entry into China and Brazil, two of the largest running markets in the world. Entry into China and Brazil is a significant opportunity for Brooks to introduce its innovative products and run happy spirit to the many people who run in the two countries.

NEW BALANCE BECOMES OFFICIAL SPONSOR OF THE VIRGIN MONEY LONDON MARATHON

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London, U.K. and Boston, MA  May 1, 2017.  Global athletic leader New Balance will become the official shoe and kit sponsor of the Virgin Money London Marathon in a new long term agreement announced today (1 May).