Industry

Industry

SAUCONY® ANNOUNCES LAUNCH OF FREEDOM TRACK CLUB

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Coached by 2004 U.S. Olympian Tim Broe, the Boston-based team is dedicated to helping talented runners progress to world-champion status in pursuit of their Olympic dreams - WALTHAM, MA (September 19, 2017– Saucony, a leading global running lifestyle brand, announced it will expand its commitment to athlete development with the launch of the Saucony Freedom Track Club, a Boston-based elite running group dedicated to developing future Olympic hopefuls. Saucony will support the newly formed team with a full ensemble of resources, including local housing and full access to the Saucony Human Performance and Innovation Lab, a state-of-the-art facility that helps athletes perform at their highest level. The Freedom Track Club will be coached by 2004 U.S. Olympian Tim Broe, who will also act as the club’s program director.

Brooks Launches National Parks Collection of Limited-Edition Footwear and Apparel

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Brooks Running Company is launching a new National Parks Collection of footwear and apparel at REI to celebrate the parks that runners love to explore, and to inspire them to get out and enjoy outdoor spaces.

Altra Footwear Announces Three New Road Shoes With A Fast and Light Theme

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(Logan, UT— July 20, 2017)  Altra expands its road line with three exciting new road shoes—the Solstice, Duo and Vanish-R.  The brand also showcases great updates to its current road, trail, casual and apparel lines at the Outdoor Retailer Summer Market in Salt Lake City from July 26-29 at booth #35169.

UNDER ARMOUR SIGNS LONG-DISTANCE RUNNER LANNI MARCHANT TO ATHLETE ROSTER

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Brand Inks Multi-Year Partnership with Canadian Marathon and Half-Marathon Record Holder - Toronto, ON (May 25, 2017) – Today, Under Armour announces that Lanni Marchant, one of the fastest distance runners in Canada, has joined its roster of elite athletes. As part of the multi-year partnership, Marchant will wear Under Armour® apparel, footwear, and accessories and will be featured in upcoming marketing campaigns and events, as well as make appearances for the brand.

Under Armour Signs Olympic Runner- Aisha Praught Leer

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Under Armour RUN team is excited to announce a new athlete to the roster – Aisha Praught Leer. Aisha will be racing tomorrow in Doha’s Diamond League series in both the steeplechase, sporting Under Armour apparel and footwear for the first time. Aisha is a Jamaican Olympian finalist and recently left the Oregon Track Club in early 2017 to train with All-American athlete, Emma Coburn in Boulder, CO.