Merrell has carved a niche in the minimalist category and made headway into running because of their commitment. Selecting an industry veteran, in Gene McCarthy, to lead the brand shows the extent to which they wish to succeed in attracting even more runners to their quality running products. We wish them the best in this effort.
Rockford, Michigan, August 22, 2013 — Wolverine Worldwide (NYSE: WWW) today announced the appointment of Gene McCarthy as President of the Merrell brand, effective August 26. Mr. McCarthy is a recognized leader in the footwear and apparel industry and has more than 30 years of experience driving brands to accelerated growth around the world.
“Gene McCarthy is a visionary leader with a passion for brands and consumers,” said Blake W. Krueger, Chairman, CEO, and President of Wolverine Worldwide. “Merrell has been and continues to be a leader in the outdoor space and a jewel within the Wolverine portfolio – I am thrilled to have Gene join the Merrell team as it continues its drive to be the first billiondollar- brand in our Company’s history.”
“Gene’s global experience and successful track record in the athletic and outdoor markets make him an excellent fit for the Merrell brand,” said Jim Zwiers, President of the Performance Group. “We are excited to welcome Gene to the team, and believe he is uniquely qualified to lead the Merrell brand in its vision to be the world’s favorite outdoor brand, delivering growth through innovative products and a fanatical connection to the consumer.”
“It’s an honor to join this industry-leading performance brand,” said McCarthy. “I have long admired Merrell’s strong growth and broad global appeal. I am excited to join this talented team to pursue the significant opportunities that lie ahead as we capitalize on the brand’s compelling point of view and remarkable products.”
Mr. McCarthy joins Merrell with significant brand, strategy, product, marketing and operations experience in the industry, including leadership roles as SVP of Footwear for Under Armour, Co-President for Timberland, SVP of Global Footwear for Reebok, and a variety of leadership roles in his many years with Nike. Mr. McCarthy holds a BS in Marketing from Fordham University.