JERRY TURNER BACK IN ATHLETICS WITH THE LAUNCH OF TURNER FOOTWEAR

JERRY TURNER BACK IN ATHLETICS WITH THE LAUNCH OF TURNER FOOTWEAR

NEWPORT BEACH, CA, January 5, 2017 – Footwear HALL OF FAME legend Jerry Turner is out of retirement with his latest launch of Turner Footwear.  With over 50 years in athletic footwear and milestone accomplishments rivaling the greatest brands, Turner is back at it with the 2017 launch of Turner Footwear; Collections of category-relevant performance running and workout footwear.  Turner has tapped veteran sales and marketing teams including David Edge and Ryan Osterman.  Turner will lead footwear design and engineering bringing back an entrepreneurial approach to introducing performance technologies.  “ I am excited and energized to be back in the business and particularly working closely with my team and our great retail partners,” noted Turner. 

Turner Footwear will launch in May with a small package of performance running and workout collections with an expanded lineup rolling out shortly thereafter.  “We are particularly thrilled with Turner Footwear’s first midsole material cleverly named RUBBA which needs no further explanation” noted Ed Goldman from Hal’s Napkins Marketing Services.  Goldman along with Turner and team are developing a unique rollout strategy blanketing many consumer targets.  Turner was tight lipped about the launch details but did say that our customer is always our first priority.  

Goldman went on to describe the unique approach of the brand position:  “This is not another startup athletic footwear company but rather a peek into the chronology of the athletic footwear industry from the early 60’s to the 80’s from one of the industry’s few pioneers”.  “We have created interest from millennials to boomers with the tagline, Legends Evolve” also noted Goldman.

About Turner Footwear:

Turner Footwear is a wholesaler of performance footwear and accessories launching Spring 2017.   Follow the launch on turnerfootwear.com or @turnerfootwear


Written on Thursday, 19 January 2017 08:11 by Administrator

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