Leading performance running brand marks 120 years with launch of Shadow 5000 EVR, the evolution of an icon

Leading performance running brand marks 120 years with launch of Shadow 5000 EVR, the evolution of an icon

WALTHAM, MA (March 1, 2018) – One hundred and twenty years ago this month, the first Saucony shoe was born on the high banks of the Saucony Creek in Kutztown, Pennsylvania. It was 1898just two years after the first Olympic Marathon and one year after the first Boston Marathon. Today, as the waters of that creek continue to flow, so does Saucony’s relentless focus on next-generation running technology. From decades of industry awards for road, trail and track running gear to being recently recognized for “Best Running Shoe in the World,” Saucony continues to be obsessively committed to “creating the best gear in our world, so that you can boldly run yours.”

This year is a special one for us, a chance for the entire Saucony family to reflect on the achievements of the past 120 years, and to celebrate our relentless dedication to the sport of running,” said Amanda Reiss, chief marketing officer of Saucony. “We strive to continually inspire all types of runners, not only by providing the best gear on the planet, but also by enabling an unforgettable and confident running experience. We’ll continue to respect our rich running heritage by bringing award-winning product innovations like EVERUN™ and ISOFIT™ to market, as we also pay tribute to our iconic past with our timeless Originals collection. Most importantly, we thank and celebrate the unique and diverse running community, from our great run specialty store partners to our inspiring consumers. This community has always been the driving heartbeat of our brand.”

Saucony will mark its 120th anniversary with a series of events and celebrations in 2018, beginning with today’s launch of the Shadow 5000 EVR, an advanced interpretation of the brand’s iconic Shadow 5000, one of the most sought-after silhouettes of the 1980s. Featuring a full-length EVERUN™ midsole from the brand’s present line of award-winning performance footwear, an engineered breathable knit upper, and a leather heel counter and badging, the Shadow 5000 EVR celebrates Saucony’s authentic past with an innovative nod to the future. The limited-edition Shadow 5000 EVR launches today in three colorwaysRed/Green, Black/Teal and Triple White. The Shadow 5000 EVR is available at

saucony.com

and at select retail partners. Follow @SauconyOriginals on Instagram and @SauconyOrigs on Twitter for more information on Saucony Originals.

Saucony: 120 Years of History

Saucony (pronounced “sock-uh-knee”) traces its early roots to the banks of the Saucony Creek in Kutztown, Pennsylvania. Native American inhabitants of the area coined the Saucony name which translated means “where two rivers run together.” Today, the Saucony logo represents the endless flow of that waterway, along with its boulder-strewn creek bed, depicted by the three distinct dots within the brand’s “river” mark.

 

In 1906, the Saucony Shoe Manufacturing Company built its first factory, a solid brick two-story construction along the Saucony Creek. At the same time, on the Charles River in Cambridge, Massachusetts, Russian immigrant cobbler Abraham Hyde had opened a shoe store manufacturing and selling “carpet slippers” made from rug remnants. By 1940, the Hyde footwear line had grown to include baseball shoes, roller boots, and bowling shoes. During the 1960's, the company produced footwear for NASA astronauts, including the boots worn by one of the first American astronauts to walk in space.

By 1968, the Saucony Shoe Manufacturing Company was now producing running shoes. Hyde acquired the seventy-year old company and relocated the footwear brand to its Cambridge headquarters. The brand didn't make waves as a running powerhouse until 1977, when the company's shoes were recognized with an award for “Best Quality” by a U.S. consumer magazine. This built the launch pad for Saucony to take off as a leading brand for runners everywhere.

Saucony Timeline

1898

Saucony founded on the banks of the Saucony Creek in Kutztown, PA

 

1958

Saucony launches its first track spike−the 7446−made of lightweight Kangaroo leather

 

1968

NASA Astronaut Walter Cunningham wears boots made by Saucony for the Apollo 7 mission, the first manned Apollo flight

1977

Saucony recognized with its first award by a major U.S. consumer magazine

 

1980

Launch of the Trainer 80, the first slip-lasted running shoe

 

1981

Saucony launches the Jazz, the most technical performance running shoe of its time, and later becoming the centerpiece of the Saucony Originals Collection

 

1983

Saucony athlete Rod Dixon of New Zealand wins the New York City Marathon

 

1985

Saucony athlete Lisa Larsen Weidenbach is women’s winner of the Boston Marathon

 

1991

Launch of the Saucony GRID™ system, the first midsole technology to offer both cushioning and stability

 

1994

Saucony athlete Greg Welch wins the Ironman World Triathlon Championships

 

1997

Saucony athlete Heather Fuhr wins the Ironman World Triathlon Championships

 

2006

Saucony launches the Saucony Run for Good Foundation™, established to help end childhood obesity by providing grants to nonprofits that support kids’ running programs

 

2008

Saucony makes its first vegan shoes as part of the Originals Collection

 

2011

Launch of the Saucony Innovation & Human Performance Lab

Launch of Geometry of Strong technology platform

2014

Launch of ISOFIT™ dynamic fit system

2016

Triumph ISO2 named by Runner’s World as “Best Shoe in the World” for 2016

Launch of EVERUN™ continuous cushioning technology

 

2017

Launch of the Freedom Track Club, a Boston-based elite running group dedicated to developing future Olympians

2018

Saucony celebrates 120th anniversary with launch of the Shadow 5000 EVR

 

About Saucony: Saucony, a division of Wolverine Worldwide, is a leading global running lifestyle brand that fuses performance, innovation and style to create compelling footwear and apparel with its widely recognized brands Saucony and Saucony Originals.  Founded in 1898, Saucony continues to inspire runners everywhere with its award- winning innovations, including EVERUN™, ISOFIT™, ISOKNIT™, Geometry of Strong™ and the Total Run System™ apparel line. At Saucony, we create the best gear in our world, so that you can boldly run yours. For more information, go to


Written on Friday, 02 March 2018 09:56 by Administrator

Viewed 398 times so far.