Skora is a running brand that came to market just this year, and they have released a manifesto, challenging the running community. Skora's products have been focused on removing what they see as unnecessary fluff from running shoes. Every shoe brand has a marketing plan.
The ability to grow a running shoe brand is not an easy task. Runners are a picky bunch, but they are also passionate about running better, whether that means faster or stronger, they want to be able to get out and keep going.