Skora is on a mission to improve running through thoughtful design and execution of elegantly simple running shoes. The signing of a proven executive, in Chris Elkins, shows their commitment to opening and maintaining relationships with quality running stores. We wish them success in this endeavor and their mission.
"Mark Sheehan is one of those industry stalwarts that quietly gets things done - efficiently, effectively, and without fanfare. Etonic has chosen wisely, and if they give him room to work, they will be rewarded with a return to prominence for the brand. His successes at Nike and Puma, and total magic at KSwiss can be easily documented by their results. We wish them both good luck in this endeavor."
"Etonic, the iconic footwear brand founded more than 135 years ago has a spot in running history, and now, thanks to the Weisfeld Group and Anthony L&S Footwear, a running future. The philosophy of innovation and proven technologies bodes well for their resurgence in running, given the inclusion of key personnel with a proven track record for delivering quality running products. RPR"
The most successful running brands have the most effective networks. Newton has worked hard to establish themselves in the specialty running market, and their success has come from the network of people with the passion and drive to sell their idea and their quality product. Kirk Nichols appointment to the job of heading up sales will be interesting to follow, and best of luck to his success.
The people that spend careers in the running footwear industry rely on the effectiveness of personal networks and the relationships they have established, in large part by their running. The shoes that are sold in running specialty don't last long if they don't perform for runners. Inov8 has been consistent in their design and performance, and the addition of an industry veteran bodes well for their success.