Newton Running has taken a proactive approach to their business, and have done so again with the naming of industry veteran Craig Heisner as their new President. The proven track record of President Heisner will make things interesting to see how the brand is able to capitalize on its current trajectory, and where they will be in the near future. I wish the best of fortunes for continued growth, as well as a continuation of their quality products.
National Non-profit Back on My Feet uses running to transform lives - The benefits of running are many, including the establishment of positive habits. Newton Running has partnered with Back On My Feet, a charity that promotes the positive attributes of regular running for those in a homeless state. The self confidence and goal driven orientation of running can play a key role in making a positive change.
The midsoles of shoes interface with the runners foot as a protective link between the runner and the ground. Energy boost is a new midsole formulation introduced by adidas which holds considerable promise for durability, rebound, and protection. It will soon be seen throughout the entire adidas Running line, replacing the EVA that is currently being used. - RPR
The Ralph Libonati company has had a storied career in the running footwear industry, the one-time distributor for, most notably, adidas, among other brands. Their new agreement to manage sales and distribution of VivoBarefoot may be very beneficial to both parties, and we wish them the best in this venture.
Skora is on a mission to improve running through thoughtful design and execution of elegantly simple running shoes. The signing of a proven executive, in Chris Elkins, shows their commitment to opening and maintaining relationships with quality running stores. We wish them success in this endeavor and their mission.