Industry

Industry

Kirk Nichols Joins Newton Running as Vice President of Sales

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The most successful running brands have the most effective networks. Newton has worked hard to establish themselves in the specialty running market, and their success has come from the network of people with the passion and drive to sell their idea and their quality product. Kirk Nichols appointment to the job of heading up sales will be interesting to follow, and best of luck to his success.

INOV-8™ ANNOUNCES LEE COX AS VP OF SALES

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The people that spend careers in the running footwear industry rely on the effectiveness of personal networks and the relationships they have established, in large part by their running. The shoes that are sold in running specialty don't last long if they don't perform for runners. Inov8 has been consistent in  their design and performance, and the addition of an industry veteran bodes well for their success.

ASICS + Christina Applegate Breast Cancer Awareness Collection

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There are many causes that deserve attention, and finding a cure for cancer's ravages has to be very near the top. The October focus on breast cancer awareness is supported by many different companies. ASICS has pledged their support to Right Action For Women, a charity founded by actress Christina Applegate, a breast cancer survivor. A collection of ASICS products have been created to raise awareness and financial support, including one of ASICS' most versatile training shoes, the Gel-1000.

Skora's Manifesto

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Skora is a running brand that came to market just this year, and they have released a manifesto, challenging the running community. Skora's products have been focused on removing what they see as unnecessary fluff from running shoes. Every shoe brand has a marketing plan. 

Newton Running Campaign

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The ability to grow a running shoe brand is not an easy task. Runners are a picky bunch, but they are also passionate about running better, whether that means faster or stronger, they want to be able to get out and keep going.