The people that spend careers in the running footwear industry rely on the effectiveness of personal networks and the relationships they have established, in large part by their running. The shoes that are sold in running specialty don't last long if they don't perform for runners. Inov8 has been consistent in their design and performance, and the addition of an industry veteran bodes well for their success.
There are many causes that deserve attention, and finding a cure for cancer's ravages has to be very near the top. The October focus on breast cancer awareness is supported by many different companies. ASICS has pledged their support to Right Action For Women, a charity founded by actress Christina Applegate, a breast cancer survivor. A collection of ASICS products have been created to raise awareness and financial support, including one of ASICS' most versatile training shoes, the Gel-1000.