The midsoles of shoes interface with the runners foot as a protective link between the runner and the ground. Energy boost is a new midsole formulation introduced by adidas which holds considerable promise for durability, rebound, and protection. It will soon be seen throughout the entire adidas Running line, replacing the EVA that is currently being used. - RPR
The Ralph Libonati company has had a storied career in the running footwear industry, the one-time distributor for, most notably, adidas, among other brands. Their new agreement to manage sales and distribution of VivoBarefoot may be very beneficial to both parties, and we wish them the best in this venture.
Skora is on a mission to improve running through thoughtful design and execution of elegantly simple running shoes. The signing of a proven executive, in Chris Elkins, shows their commitment to opening and maintaining relationships with quality running stores. We wish them success in this endeavor and their mission.
"Mark Sheehan is one of those industry stalwarts that quietly gets things done - efficiently, effectively, and without fanfare. Etonic has chosen wisely, and if they give him room to work, they will be rewarded with a return to prominence for the brand. His successes at Nike and Puma, and total magic at KSwiss can be easily documented by their results. We wish them both good luck in this endeavor."
"Etonic, the iconic footwear brand founded more than 135 years ago has a spot in running history, and now, thanks to the Weisfeld Group and Anthony L&S Footwear, a running future. The philosophy of innovation and proven technologies bodes well for their resurgence in running, given the inclusion of key personnel with a proven track record for delivering quality running products. RPR"