Industry

Industry

ASICS + Christina Applegate Breast Cancer Awareness Collection

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There are many causes that deserve attention, and finding a cure for cancer's ravages has to be very near the top. The October focus on breast cancer awareness is supported by many different companies. ASICS has pledged their support to Right Action For Women, a charity founded by actress Christina Applegate, a breast cancer survivor. A collection of ASICS products have been created to raise awareness and financial support, including one of ASICS' most versatile training shoes, the Gel-1000.

Skora's Manifesto

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Skora is a running brand that came to market just this year, and they have released a manifesto, challenging the running community. Skora's products have been focused on removing what they see as unnecessary fluff from running shoes. Every shoe brand has a marketing plan. 

Newton Running Campaign

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The ability to grow a running shoe brand is not an easy task. Runners are a picky bunch, but they are also passionate about running better, whether that means faster or stronger, they want to be able to get out and keep going.