Industry

Industry

SAUCONY® LAUNCHES THE SAUCONY STRIDE LAB™ APP

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Saucony’s Human Performance & Innovation Lab Now Puts The Power Of A Personal Biomechanics Lab In The Palm Of Every Runner’s Hand - WALTHAM, MA (November 3, 2016– “To keep runners running, it’s not enough to get them in the right shoe; we need to help them build better running bodies,” says Spencer White, head of the Saucony Human Performance & Innovation Lab, the brand’s state-of-the-art running research center focused on empowering runners through performance innovation. Today, the Saucony Lab figuratively opened its doors to runners everywhere with the launch of the Saucony Stride Lab app, the first interactive tool that puts the power of a cutting-edge biomechanics lab in the palm of every runner’s hand.

Brooks Running Company Releases Limited Edition New York-Inspired Shoe

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Gray Lady Adrenaline GTS 17 celebrates a world-class race in a world-class city  - Brooks Running Company is introducing an exclusive New York City-themed version of its new Adrenaline GTS 17, bringing to life the rich news culture that permeates the city. The Brooks Gray Lady Adrenaline GTS 17 will be available beginning Oct. 21 at specialty running stores in New York, the Brooks Running Booth at the marathon expo and online.

Fleet Feet Sports Opens New Location in San Diego

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Announces Opening of New Franchise Location in San Diego, Local owner and California native Kevin Lachenmyer will open store Sept. 1 - Carrboro, N.C. – Fleet Feet Sports, the retail leader in building and supporting thriving local running communities, announces that California native Kevin Lachenmyer will open a new Fleet Feet Sports location in San Diego, Calif. on Sept. 1. The store is located in The Village at Pacific Highlands Ranch shopping center at 5980 Village Way, Suite 108.

New About The Nike+ Run Club App?

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Nike is no novice when it comes to an on-line presence, and an app for training and motivation. They have had runners log hundreds of millions of runs, with a staggering total of more than 2.5 billion miles. If a relay were set up for that distance, it would circle the Earth more than 108,000 times! The Nike+ Run Club amounts to a reliance of the app, but one which is careful to capture your other runs with the previous version - the Nike+ Running app, good news to the OCD among us (and if you have been running compulsively and recording obsessively, you know what I mean).

Pearl Izumi Focuses on Cycling Business

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The economic landscape of performance running has changed over the past several years and the survival of small brands has required every effort to remain viable. Pearl Izumi is the latest brand to look for healthier markets in other activities, choosing instead to focus on their cycling business. The variety of footwear choices is diminished when even one brand exits, let’s hope this is not a lasting trend.