Industry

Industry

NEW BALANCE TO SELL FIRST 3D PRINTED RUNNING SHOE

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BOSTON, APRIL 11, 2016 – Global athletic leader New Balance announces details surrounding the limited sale of the first high performance running shoe with a full-length 3D printed midsole.  On Friday, April 15 at 9:00 a.m. EST New Balance will release 44 pairs of the Zante Generate in a nod to New Balance Owner & Chairman, Jim Davis, who purchased the company (44 years ago) on Patriot’s Day in 1972. The 44 pairs will be available for $400 USD atwww.newbalance.com and the New Balance Experience Store at 583 Boylston Street in Boston.

Brooks Launches "Rapid Transit" Adrenaline GTS 16

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More shoe news for you this Friday- Brooks is launching the “Rapid Transit” Adrenaline GTS 16 next week to celebrate the UK’s most exciting road race and to pay tribute to London’s iconic transportation system. Details are below on the shoe and its launch, and images are attached. If I can answer questions or provide any other materials for you, please let me know!

Topo Athletic Teams Up with Healthy Running™ Continuing Education to Keep Runners Pain Free

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Named exclusive footwear partner for the first multi-site running-education course offered globally and approved by the AMA - (March 25, 2016) – Topo Athletic announced today that it has partnered with Healthy Running TM Continuing Education as the organization’s exclusive footwear partner, supporting the first multi-site course devoted to running and health that is approved by the American Medical Association (AMA) and offered in locations all over the globe.

Seventy runners plus one dog, on a 1,500 kilometer relay to deliver one pair of Diadora shoes! Diadora Making it Bright, by Larry Eder (sponsored by Diadora)

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How many runners does it take to deliver one pair of Diadora N9000s?

Well, for this one lucky consumer in Barcelona, it took 70 runners plus one dog, a week to run, with package in hand, from Milano to Barcelona. The journey of 1,482 kilometers was captured on video, and in photos, by Diadora.

Brooks Running Launches New Global Brand Campaign

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“Live the Way You Run. Run Happy.” Celebrates the Transformative Power of Running - Seattle – Feb. 2, 2016Brook Running unveiled a new global brand campaign entitled “Live the way you run. Run happy.” communicating the positive impact running has on a person’s life. The campaign, created in partnership with Leo Burnett Chicago, demonstrates Brooks’ deeply held belief in the transformational power of the run and will be supported by broadcast, social, influencer, print and digital components. Each component of the campaign will bring to life different unique running journeys, representing the full spectrum of the truth and joy of running.