Industry

Industry

To celebrate all runners, Nike and UBER have teamed up to provide running service like no other

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On Saturday, 4.16 between 10 am and 2 pm, Boston area runners will be able to request a Nike+ Run Club (NRC) Pacer via the UBER app for a personalized 2-3 mile running adventure through the streets of the city. 

NEW BALANCE TO SELL FIRST 3D PRINTED RUNNING SHOE

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BOSTON, APRIL 11, 2016 – Global athletic leader New Balance announces details surrounding the limited sale of the first high performance running shoe with a full-length 3D printed midsole.  On Friday, April 15 at 9:00 a.m. EST New Balance will release 44 pairs of the Zante Generate in a nod to New Balance Owner & Chairman, Jim Davis, who purchased the company (44 years ago) on Patriot’s Day in 1972. The 44 pairs will be available for $400 USD atwww.newbalance.com and the New Balance Experience Store at 583 Boylston Street in Boston.

Brooks Launches "Rapid Transit" Adrenaline GTS 16

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More shoe news for you this Friday- Brooks is launching the “Rapid Transit” Adrenaline GTS 16 next week to celebrate the UK’s most exciting road race and to pay tribute to London’s iconic transportation system. Details are below on the shoe and its launch, and images are attached. If I can answer questions or provide any other materials for you, please let me know!

Topo Athletic Teams Up with Healthy Running™ Continuing Education to Keep Runners Pain Free

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Named exclusive footwear partner for the first multi-site running-education course offered globally and approved by the AMA - (March 25, 2016) – Topo Athletic announced today that it has partnered with Healthy Running TM Continuing Education as the organization’s exclusive footwear partner, supporting the first multi-site course devoted to running and health that is approved by the American Medical Association (AMA) and offered in locations all over the globe.

Seventy runners plus one dog, on a 1,500 kilometer relay to deliver one pair of Diadora shoes! Diadora Making it Bright, by Larry Eder (sponsored by Diadora)

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How many runners does it take to deliver one pair of Diadora N9000s?

Well, for this one lucky consumer in Barcelona, it took 70 runners plus one dog, a week to run, with package in hand, from Milano to Barcelona. The journey of 1,482 kilometers was captured on video, and in photos, by Diadora.