Industry

Industry

Topo Athletic Teams Up with Healthy Running™ Continuing Education to Keep Runners Pain Free

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Named exclusive footwear partner for the first multi-site running-education course offered globally and approved by the AMA - (March 25, 2016) – Topo Athletic announced today that it has partnered with Healthy Running TM Continuing Education as the organization’s exclusive footwear partner, supporting the first multi-site course devoted to running and health that is approved by the American Medical Association (AMA) and offered in locations all over the globe.

Seventy runners plus one dog, on a 1,500 kilometer relay to deliver one pair of Diadora shoes! Diadora Making it Bright, by Larry Eder (sponsored by Diadora)

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How many runners does it take to deliver one pair of Diadora N9000s?

Well, for this one lucky consumer in Barcelona, it took 70 runners plus one dog, a week to run, with package in hand, from Milano to Barcelona. The journey of 1,482 kilometers was captured on video, and in photos, by Diadora.

Brooks Running Launches New Global Brand Campaign

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“Live the Way You Run. Run Happy.” Celebrates the Transformative Power of Running - Seattle – Feb. 2, 2016Brook Running unveiled a new global brand campaign entitled “Live the way you run. Run happy.” communicating the positive impact running has on a person’s life. The campaign, created in partnership with Leo Burnett Chicago, demonstrates Brooks’ deeply held belief in the transformational power of the run and will be supported by broadcast, social, influencer, print and digital components. Each component of the campaign will bring to life different unique running journeys, representing the full spectrum of the truth and joy of running.

SAUCONY ® ANNOUNCES OLYMPIAN TIM BROE AS HEAD OF BRAND’S NEW ELITE ATHLETE DEVELOPMENT TEAM

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Long-Term Partnership With Broe Expands Brand’s Commitment to Athlete Development and Sport of Running - LEXINGTON, MA (January 26, 2016) – Saucony announced today it will deepen its commitment to elite athlete development with the signing of 2004 Olympian Tim Broe as program director of the newly-created Saucony Elite Athlete Development Team. The long-term partnership with Broe, a 10-time USA National Champion and recipient of the 2015 Boston Globe Cross Country Coach of the Year, will allow Saucony to expand its support of up-and-coming runners and identify post collegiate athletes who are interested in further developing their talent. Broe is the current coach of Saucony athlete and 2015 American 5K road record holder Ben True.

Newton Running Partners with Milestone Sports to Offer Wearable Marketing Platform

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Boulder, CO – January 21, 2016 - Newton Running, a leading performance running shoe brand, and Milestone Sports, a leading sports tech company focused on connecting retailers and brands to consumers through wearable devices, are proud to announce the pilot of the industry’s first Wearable Marketing Platform enabled by the MilestonePod.