Industry

Industry

Brooks Running Company Signs Outdoor Industries Women’s Coalition CEO Pledge to Advance Women’s Leadership

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Chief Executive Officer, Jim Weber, Elected to OIWC Board of Directors - SEATTLEJanuary 7, 2016—Today, Jim Weber, CEO of Brooks Running Company signed the OIWC CEO Pledge, committing to accelerate women’s participation and leadership within the company. The CEO Pledge, developed by the Outdoor Industries Women’s Coalition (OIWC), ensures gender diversity is a strategic, visible priority within the outdoor, snow, bike, and run industries. Separate from the CEO Pledge, Weber was also elected to serve on the OIWC Board of Directors, where he’ll contribute his business expertise and knowledge of the run.

Brooks Running Races Through 2015 Reporting Continued Growth With Runners

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Leads Industry and Runners Into the Future With Stride Signature - Seattle – Jan. 7, 2016With a clear focus on being the No. 1 choice for runners worldwide, Brooks Running Company is doubling down on its commitment to win with runners. In 2016, the company will build on its position as the leader in run with best-in-class footwear and apparel and the launch of Stride Signature, the company’s innovative new approach to creating and fitting product based on biomechanics and the experiences runners want. Brooks continues to remain at the forefront of the sport, reporting another year of continued growth with runners.

NEW BALANCE LAUNCHES FIRST 3D PRINTED RUNNING SHOE

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BOSTON, NOVEMBER 19, 2015– Global athletic leader New Balance announced today they will be launching the first high performance running shoe with a 3D printed midsole. Through an exclusive collaboration with 3D Systems and their newly developed elastomeric powder, DuraForm® Flex TPU, New Balance has made significant advancements in the performance of printed parts for running shoes. The new midsoles leverage the benefits of 3D printing and breakthroughs in materials science to achieve an optimal balance of flexibility, strength, weight and durability. This limited edition, state-of-the-art running shoe will launch first in Boston in April 2016 and then in select New Balance retail locations around the globe. The shoes will also be on display and in use by employees in the 3D Systems booth at the 2016 Consumer Electronics Show (CES) in January.

Fleet Feet Sports Announces Grand Opening of Mechanicsburg Location

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Locally-owned running retailer will celebrate their new permanent location on November 14 - Carrboro, N.C. – Fleet Feet Sports, the retail leader in building thriving local running communities, is excited to announce the official grand opening of its Mechanicsburg, Pa. location. The new store location replaces the previous temporary location in Mechanicsburg and will be located at 6416 Carlisle Pike in the Silver Springs Square shopping plaza.

United Sports Brands Acquires Nathan Sports

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United Sports Brands today announced that it has acquired NATHAN Sports, the Running Essentials™ market leader in athletic hydration, visibility and performance gear. United Sports Brands will utilize its expertise and experience to create new market opportunities for NATHAN, enabling the brand’s continued focus on ground-breaking product innovation.