Industry

Industry

Brooks Running Launches New Global Brand Campaign

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“Live the Way You Run. Run Happy.” Celebrates the Transformative Power of Running - Seattle – Feb. 2, 2016Brook Running unveiled a new global brand campaign entitled “Live the way you run. Run happy.” communicating the positive impact running has on a person’s life. The campaign, created in partnership with Leo Burnett Chicago, demonstrates Brooks’ deeply held belief in the transformational power of the run and will be supported by broadcast, social, influencer, print and digital components. Each component of the campaign will bring to life different unique running journeys, representing the full spectrum of the truth and joy of running.

SAUCONY ® ANNOUNCES OLYMPIAN TIM BROE AS HEAD OF BRAND’S NEW ELITE ATHLETE DEVELOPMENT TEAM

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Long-Term Partnership With Broe Expands Brand’s Commitment to Athlete Development and Sport of Running - LEXINGTON, MA (January 26, 2016) – Saucony announced today it will deepen its commitment to elite athlete development with the signing of 2004 Olympian Tim Broe as program director of the newly-created Saucony Elite Athlete Development Team. The long-term partnership with Broe, a 10-time USA National Champion and recipient of the 2015 Boston Globe Cross Country Coach of the Year, will allow Saucony to expand its support of up-and-coming runners and identify post collegiate athletes who are interested in further developing their talent. Broe is the current coach of Saucony athlete and 2015 American 5K road record holder Ben True.

Newton Running Partners with Milestone Sports to Offer Wearable Marketing Platform

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Boulder, CO – January 21, 2016 - Newton Running, a leading performance running shoe brand, and Milestone Sports, a leading sports tech company focused on connecting retailers and brands to consumers through wearable devices, are proud to announce the pilot of the industry’s first Wearable Marketing Platform enabled by the MilestonePod.

Brooks Running Company Signs Outdoor Industries Women’s Coalition CEO Pledge to Advance Women’s Leadership

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Chief Executive Officer, Jim Weber, Elected to OIWC Board of Directors - SEATTLEJanuary 7, 2016—Today, Jim Weber, CEO of Brooks Running Company signed the OIWC CEO Pledge, committing to accelerate women’s participation and leadership within the company. The CEO Pledge, developed by the Outdoor Industries Women’s Coalition (OIWC), ensures gender diversity is a strategic, visible priority within the outdoor, snow, bike, and run industries. Separate from the CEO Pledge, Weber was also elected to serve on the OIWC Board of Directors, where he’ll contribute his business expertise and knowledge of the run.

Brooks Running Races Through 2015 Reporting Continued Growth With Runners

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Leads Industry and Runners Into the Future With Stride Signature - Seattle – Jan. 7, 2016With a clear focus on being the No. 1 choice for runners worldwide, Brooks Running Company is doubling down on its commitment to win with runners. In 2016, the company will build on its position as the leader in run with best-in-class footwear and apparel and the launch of Stride Signature, the company’s innovative new approach to creating and fitting product based on biomechanics and the experiences runners want. Brooks continues to remain at the forefront of the sport, reporting another year of continued growth with runners.