Industry

Industry

PUMA's Jose Van der Veen explains PUMA NETFIT!

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PUMA had a global launch for PUMA NETFIT, a new approach to personalizing running footwear by controlling the fit through infinite lacing styles. The launch was held on May 4, 2017 in New York City. PUMA showcased some of its top athletic talent, including Usain Bolt, to show off the new lacing systems for the PUMA NETFIT product. The marketing line, "Experience the reinvention of lacing. One shoe, infinite lacing styles. PUMA's Jose Van der Veen, PUMA global running product manager worked with The Shoe Addicts, the digital partners of RunBlogRun on this interview to showcase the amazing versatility of the new PUMA NETFIT product. To learn more about the product, please go to PUMA.com/Netfit!

Brooks Running Company Announces Global Footprint Expansion with Entry into China and Brazil

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Doubles down on its mission to be the No. 1 choice with runners worldwide - SEATTLE – May 3, 2017  Brooks Running Company is expanding its global footprint in July 2017 with entry into China and Brazil, two of the largest running markets in the world. Entry into China and Brazil is a significant opportunity for Brooks to introduce its innovative products and run happy spirit to the many people who run in the two countries.

NEW BALANCE BECOMES OFFICIAL SPONSOR OF THE VIRGIN MONEY LONDON MARATHON

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London, U.K. and Boston, MA  May 1, 2017.  Global athletic leader New Balance will become the official shoe and kit sponsor of the Virgin Money London Marathon in a new long term agreement announced today (1 May).

HOKA ONE ONE Announces Aggies Running Club Sponsorship

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The historic running club and fast-growing running shoe brand share many of the same roots, and both have big goals for 2017 and beyond - GOLETA, CALIF. (Feb. 28, 2017) — HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), has partnered with the Aggies Running Club through 2021. Founded in 1976 and based in Northern and Central California, the all-comers club consists of open, masters and social divisions. Elite runners meeting certain time standards are eligible for the Aggies’ Olympic Development Program. The Aggies are part of the Pacific Association of USA Track & Field.

361 Degrees USA to Partner with World Class Athletes

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Irvine, CA – February 3, 2017- 361 Degrees USA has signed four world class athletes to represent the brand at running events and triathlons around the globe including marathoner Sarah Crouch, distance runner Morgan Pearson, and triathletes Alicia Kaye and 2008 Olympian Jarrod Shoemaker.