AMHERST, Mass. (June 6, 2024) – OrthoLite®, the world’s leading supplier of open-cell foam footwear insole technologies, is proud to be the title sponsor of TransRockies Run for 2024.
For the past 17 years, the TransRockies Run has traversed the Continental Divide between Buena Vista and Beaver Creek, Colo. over six days every August. At the end of each day’s stage, 400 runners gather in a moving camp to recover, socialize and celebrate.
OrthoLite insoles have stood for comfort and performance for 550-plus footwear brands for 27 years. Performance footwear has been OrthoLite’s founding and largest footwear category of focus, which makes sponsoring the TransRockies Run a natural place for investment.
“Our global team has been training to sponsor the TransRockies Run for the past 27 years as we’ve proudly provided comfort and performance to runners by partnering with their favorite running shoe brands,” said Glenn Barrett, founder and CEO of OrthoLite. “OrthoLite’s founding market was performance running and it’s in our DNA to do everything we can to make a runner’s most important tool–their running shoes–perform at the highest level and offer the most comfort and durability.”
The TransRockies Run 2024 will take place August 12-17, 2024. The stage race is fully supported with tents, luggage service, a mobile shower truck, catered meals and massages.
“We couldn’t be more excited to welcome OrthoLite as the title sponsor of this year’s TransRockies Run,” said Aaron McConnell, president of TransRockies Race Series. “As we continue to host this amazing event for the trail running community, we are grateful for the support of OrthoLite to make this the best TransRockies Run yet.”
OrthoLite’s products can be found in more than 600 million pairs of footwear a year. Because OrthoLite is U.S.-owned and operated and has production facilities in China, Vietnam, Indonesia, Spain, India and Brazil, its global team can work locally with its brand partners wherever they manufacture shoes. OrthoLite is the first name in comfort and performance foams with a stalwart commitment to an ongoing journey toward producing excellence with less-impactful manufacturing practices. Learn more at ortholite.com.
It’s not too late to register for this summer’s TransRockies Run. Registration is still open here.
About OrthoLite®
OrthoLite is the world’s leading supplier of open-cell foam technology, and the innovator and creator of Cirql™, the sustainable materials solutions provider that provides footwear brands and their factory partners with the most sustainable, circular choice in materials. OrthoLite’s innovative footwear solutions are available to brands that share a vision for the future of sustainable footwear. OrthoLite is found in more than 550 footwear brands across all categories of footwear. The company also has a long-standing history of meaningful partnerships and sponsorships that demonstrate a dedicated commitment to supporting its customers, consumers, brand partners and the footwear industry. OrthoLite is the Official Insole sponsor of the New York Yankees, supporter of The Conservation Alliance, The European Outdoor Conservation Association, and is a founding supporter of the Two Ten Foundation. Stay up to date with company news by visiting OrthoLite.com and following OrthoLite on Facebook, Instagram, Twitter and LinkedIn. To learn more about the benefits of OrthoLite, visit www.ortholite.com.
About TransRockies Race Series
TransRockies Race Series is a North American leader in event management and logistics boasting a portfolio of world-class owned and managed projects. TransRockies Race Series properties range from mountain bike events to trail running races. We take great pride in providing a second-to-none experience for our participants and a rewarding and seamless partnership with our clients. The team at TransRockies Race Series strives to build lasting and successful events with services that cover event creation through execution and analysis. With over 20 years of event management experience, TransRockies Events has successfully brought thousands of athletes across the finish line while creating lasting friendships and strong business partnerships. Past experiences have created a vast well of knowledge from which to draw, positioning TransRockies Events as the go-to partner for event management services. www.transrockies.com.