Crazy Creek Products is proud to announce the return of its Smokey Bear Original Chair. This special-edition design brings one of America’s most recognizable conservation icons together with the chair that helped define ground-level outdoor comfort.

Here is Outdoor Checkpoint No. 3 of the USTFCCCA TFRI in 2026!

Foothill Ranch, Calif. (April 13, 2026) – Leading integrated communications agency specializing in the outdoor and active lifestyle markets, Verde Brand Communications, announces a strategic partnership with Bosch eBike Systems. Verde will work with the Bosch eBike System marketing team to drive strategic PR initiatives to build brand awareness, deepen rider engagement, and further strengthen Bosch's leadership in the evolving e-mobility landscape.Working with over 100 of the world’s leading bicycle brands, Bosch eBike Systems provides premium, networked drive systems including motors, batteries, displays, and its eBike Flow app, shaping the future of eBike mobility with its innovative products and digital services. Verde Brand Communications brings 25 years of experience in elevating brands within the outdoor and active lifestyle sectors through comprehensive PR campaigns, digital marketing strategies, brand communications, experiential events and media engagement. Verde has a long history of working with premium, engineering-led brands to translate credibility into belief and connection.Through the partnership, Verde will support the continued evolution of Bosch’s 139-year history in mobility industries through emotionally driven storytelling and globally aligned PR initiatives that meet riders where they are. Together, Verde and Bosch will build a compelling narrative around fun, safety and connectivity, elevating the Bosch legacy as a trusted industry leader.“Bosch has a unique story to tell, and we’re excited to have a fresh perspective to bring it to life,” said Jocelyn Vande Velde, NA Marketing Director at Bosch eBike Systems. “We feel Verde has the expertise and creativity we need to navigate a quickly evolving e-mobility environment and connect with riders in a way that's authentic, emotionally resonant, and that defines the modern riding experience.”"Bosch has long set the standard for innovation and trust in e-mobility, and we’re very committed to supporting the Bosch team in the impactful work they’re leading to drive rider growth and adoption at a critical time. Few companies can push the boundaries of innovation across entire industries while giving back on the level Bosch does,” said Kristin Carpenter, CEO and Founder of Verde Brand Communications. “What truly sets Bosch apart is their commitment to growing responsible e-bike adoption and growth, prioritizing trust, safety, service, and product excellence, alongside their unwavering commitment to sustainability. That's not just a story worth telling, it's one we're honored to help share."For more information about Bosch eBike Systems and its range of offerings, please visit bosch-ebike.com. For media inquiries or further information about the partnership, please contact Verde Brand Communications, bosch@verdepr.com.

Here are the M-F Athletic National Athletes of the Week in collegiate track & field for April 13, 2026!

The oldest women's record in the collegiate record book belongs to Jenny Simpson.

Thoughtful, adventure-inspired gifts for the moms who hike, run, play, and thrive in the great outdoors.

Find out which six athletes made the Class of 2026!

Seven months ago, my husband was offered a job at the University of Tennessee at Chattanooga, a city I had never set foot in. Before we uprooted our family of four, I took a weekend to check it out. Driving in from St. Louis, a friend I’d...

Let’s start with this: What exactly is this thing called the “Reuse Economy?” Wayne Elsey: The reuse economy is a modern model that shifts away from the unsustainable “take-make-waste” model. In the reuse economy,...

With a helping hand from run specialty retailers, Smartwool continues giving old socks a second life with its five-year-old Second Cut program. The Denver-based brand known for its high-performance Merino products collects socks of any brand, color,...

Steve Roguski knows a little about capturing long-term success in the run specialty retail game. In 1999, Roguski opened Fairhaven Runners & Walkers in Bellingham, WA. He and his wife, Genevie, owned the business for 25 years before...

Sometimes, in business as in life, luck happens. A fortuitous encounter unlocks latent potential. Being in the right place at the right time sparks an unforeseen opportunity. A serendipitous chain of events sparks a transformational journey. Four...

Many large and small running brands are making important sustainability efforts and one of the biggest, New Balance, has taken a step beyond footwear to expand its Reconsidered resale program to include apparel. This is a major step and builds on...

What if your next run kit was made from someone else’s old one? That’s the question asked and answered by the recently unveiled Nike Re-Create x Renegade apparel collection that “harmoniously blends iconic sport heritage and...

Labeling t it “a long-term brand platform that defines how the brand expresses its commitment to enduring mountain performance, apparel brand Montane recently launched its “Guaranteed for Life” policy. It is, says the company,...

We've reached Outdoor Checkpoint No. 2 of the USTFCCCA TFRI!

Here are the M-F Athletic National Athletes of the Week for April 6, 2026!

Jane Hedengren shatters the 10k collegiate record in her debut at the distance.

Sustainable picks that reduce impact and inspire everyday outdoor adventures.

POC, the Swedish protection brand known for its reputation for safety, innovation and design, will partner with Jackson Hole Mountain Resort (JHMR) as the official safety equipment partner for helmets, eye protection and body protection, starting in March 2026.