Charlie Thornton and Jake Smith ran the fastest parkrun times in the UK this week (Saturday 19th April). Our weekly parkrun top ten is sponsored by the Coggiola Endurance Centre, a residential coaching and performance facility in the Italian Alps. Follow on Instagram for more updates in the new future. After a second place last The post 10 fastest UK parkrun times on 19th April 2025 appeared first on Fast Running.

Outdoor adventure apparel brand Royal Robbins expands its best-selling Desert Pucker collection for Spring 2025 with the addition of the women’s Desert Pucker and the Camino Pucker for men and women.

The AI search landscape is evolving quickly, and frankly, nobody has all the answers yet. But at Verde, we're committed to staying ahead of these trends. We're actively monitoring how AI impacts search in the outdoor industry, testing approaches, and using data to understand what works. Our goal is to provide you with clear, quantifiable strategies to maintain and improve your visibility, leveraging the strengths of your existing marketing efforts. It's about adapting intelligently, not reacting frantically. By integrating GEO principles into a solid foundation of PR, SEO, Content, and broader digital marketing, we can ensure your outdoor brand continues to connect with consumers, wherever they're searching.

We’re halfway through April and Father’s Day is right around the corner! Get the outdoorsy dad in your life something special this year. Check out this gear guide of curated picks guaranteed to make him feel appreciated.

To start the week Lindie Naughton brings us all the Irish endurance action and news from the weekend just gone (Monday 14th April). Efrem Gidey (Clonliffe Harriers) produced the run of his career to date when finishing just out of the medals at the inaugural European Road Running Championships held in Leuven, Belgium over the The post Gidey impresses in Belgium – Irish round-up appeared first on Fast Running.

Sophie Richmond and Iain Jordan ran the fastest parkrun times in the UK this week (Saturday 12th April). Our weekly parkrun top ten is sponsored by the Coggiola Endurance Centre, a residential coaching and performance facility in the Italian Alps. Follow on Instagram for more updates in the new future. Sophie Richmond sits at the top The post 10 fastest UK parkrun times on 12th April 2025 appeared first on Fast Running.

Salsa Cycles will launch four new mountain bikes and eMTBs at the 2025 Sea Otter Classic in Monterey this week. The brand is proud to introduce the Spearfish Carbon endurance XC, Blackthorn Carbon 125 trail and145 all-mountain and Notch Carbon eMTB.

MET Helmets, the Italian-based helmet manufacturer founded in 1987, is unveiling three new mountain bike styles for Spring/Summer 2025 with a focus on superior ventilation, safety, comfort, and design.

Sidi, a pioneer in cycling innovation since 1960, is redefining performance footwear with its Spring 2025 lineup. Featuring the all-new Sidi Physis, Ergo 6, and Genius Knit 10, these cutting-edge shoes combine advanced materials, modern aesthetics, and rider-first engineering to meet the demands of today’s cyclists.

To start the week Lindie Naughton brings us all the Irish endurance action and news from the weekend just gone (Monday 7th April). Just one second separated the top two at the Garristown 10km in Co Dublin  on Sunday (April 6) where Jamie Kavanagh Shiels was the winner  in a time of 32 mins 58 The post Another strong week for Irish runners appeared first on Fast Running.

Years ago I operated a running store in a lazy beach community near Santa Cruz, CA. Less than half-mile in one direction was the Pacific Ocean and the same distance the other way was a mountainous park filled with fern-lined trails and giant...

Nothing brings validation like a good Latin phrase. How about this one “audentes Fortuna iuvat”? It has a nice ring to it, and the translation is equally profound: “Fortune favors the brave.”  There is much conversation...

Outdoor Research (OR) sustainability specialist Haylee Utt calls carbon reduction the Seattle-based company’s “North Star” – the inspired, lofty target guiding all of OR’s strategy decisions related to sustainability,...

Polartec might not be a household name to consumers, but its name is well known among manufacturers seeking innovative and sustainable textiles. Running-oriented brands such as Vuori, rabbit, Oiselle, Nike and Satisfy have all used premium Polartec...

In 2015, Icebug, the Swedish company best known for producing ultra-grippy footwear, crafted a daring goal to become the world’s first “climate positive” shoe brand.  Even as company leadership ditched the “climate...

Over the past six months alone we’ve watched entire communities be swept away by catastrophic flooding in the mountains of North Carolina, we’ve seen apocalyptic images of more than 55,000 acres of land and 16,000 structures destroyed in...

It is no secret that running brands are making significant efforts to make their manufacturing process and products more sustainable, but that effort can easily extend into the run specialty stores that sell their products. There are many ways...

Everyone talks about sustainability in the outdoors and running industries. Customers want to feel better about their environmental impact — and most brands do, too. But there’s also a good deal of greenwashing and it’s important...

Runners are creatures of habit and it can be tough to get them to try something new. They don’t want to do anything to jinx their running, put themselves at a higher injury risk or lose precious seconds when they have worked so hard to be race...

With the sun only beginning its climb over the Los Angeles cityscape on the morning of Sunday, March 16, thousands assembled next to famed Dodger Stadium for the 40th running of the Los Angeles Marathon. Over the subsequent hours, 21,400 runners...