• Two Miles, Four Legs and One Mission

    On a steamy June evening in Fort Lauderdale, the newest member of the Waterway Wellness Run Club arrives with undeniable exuberance and hopes beyond completing the prescribed two-mile route. After all, Sammy, a six-year-old Boxer mix from Abandoned...

  • Sneakers Leading the BTS Buying Trend

    It’s Back-To-School time and parents are out buying pencils, notebooks and computers for their kids. And one more product is high on their shopping list – sneakers. That’s because market researcher Circana found in a recent survey...

  • Running Shorts

    News and events from the major vendors to run specialty.  Altra Splits the Super Shoe Wide Open Before carbon plates and supercritical foam, runners already had an extraordinary piece of performance technology beneath them: the human...

  • RunSignup Launches Photo-Based Timing Solution for Races

    RunSignup, the technology platform for endurance and fundraising events, has developed a photo-based timing solution that puts big-race technology within reach of every race budget. Using phones or tablets already on hand, any race can now deliver...

  • Take the Lead 2026 Set for Los Angeles

    Founded in 2022 by Alison Mariella Désir and Martha M. Garcia, Take the Lead is a retreat shaped by the lived experience of women of color and was created to foster a space grounded in shared learning, honest dialogue and community-driven...

  • RUNNING SPIRIT

    News and events from the world of run specialty retail. Summer tends to bring a quicker pace to run specialty stores – and recent months were no exception. Across the continent, the race calendar filled up, added daylight fed more programming...

  • Applications for VetsEXCEL Fellows Now Open

    A unique effort called the VetsEXCEL Program has launched as an SFIA Career Transition Program that offers an opportunity for military veterans to transition their leadership skills, discipline and teamwork experience into rewarding civilian careers...

  • Lessons Learned

    It’s been more than 20 years since The Running Event was founded and eight years since my partners and I at Formula4Media sold it to Diversified Communications. Understandably, the industry – both at retail and on the vendor side –...

  • Best of the Best

    The 2026 Best running Stores were announced last month. 1st Place Sports Jacksonville FL 605 Running Company Sioux Falls SD A Runners Mind San Francisco CA A Snail’s Pace Running Shop  Chino Hills CA Aardvark Sports Shop Bethlehem...

  • A Fleet 50 Years

    Childhood best friends Sally Edwards and Elizabeth Jansen had a clear goal when they opened the first Fleet Feet in Sacramento 50 years ago – and it wasn’t to become a national brand. Rather, the objective was far more modest and...

  • MORE 2026 Milestones ...

    More anniveraries celebrated in 2026. #120: New Balance, the Boston-based brand has been peddling footwear since 1906 and is behind some of the sport’s most iconic, boundary-pushing models, including the Trackster, the 990 series,...

  • Happy Anniversary

    Happy Anniversary! Compiled by Danny Smith   From run specialty shops hitting big-time birthdays to top brands celebrating landmark anniversaries, every year brings notable milestones in the running industry. These achievements deserve some...

  • Give a Hoot, Don’t Pollute: Crazy Creek launches new Woodsy Owl Original Chair

    Crazy Creek Products, the originators of the legless camp chair, today announced the launch of its newest special-edition design, the Woodsy Owl Original Chair. This chair uplifts Woodsy Owl's "Give a Hoot, Don't Pollute" message and reminds outdoor goers everywhere to keep the outdoors clean.

  • RunSignup Report: Runners Are Still Running

    The midyear numbers for 2026 for RunSignup are in and they are good news for the run specialty industry. The recently released findings show an impressive continuation of the multi-year growth streak for races. On average, races grew 5.9...

  • BibRave and Balega Expand Partnership

    BibRave, the endurance and fitness marketing agency, has expanded its partnership with Balega to advance the brand’s influencer strategy following the success of its Q4 2025 “Feel the Difference” influencer campaign. As Balega...

  • Carbitex Launches the Center For Better Flex

    Carbitex, an innovator of flexible carbon fiber materials used in performance footwear, recently launched the Center for Better Flex, an educational hub dedicated to one of footwear's most overlooked properties. It is described as a shared, open...

  • Trail Runner Expands Its Reach, Names Abby Levene Managing Editor

    As trail running continues to evolve from a niche sport into a defining force in outdoor culture, Trail Runner is expanding its coverage to better reflect how runners engage with trails, not only through competition and training, but through travel,...

  • Big Peach Expands with New Monroe, GA Location

    Expanding is reach in its southeast base, Big Peach Running Co. will be opening a new store in Monroe, GA, this month. The new store will be in the space formerly occupied by Active Soles, continuing an established tradition of serving the local...

  • Aetrex Partners with IMG Academy

    IMG Academy has entered into a partnership with Aetrex, naming the company its Official Foot Scanning Technology and Athletic Insole Partner. The agreement brings foot scanning technology and orthotics to the Bradenton, FL, sports education...

  • Astral advances all-season lineup with Loyak All Weather 2.0™ for Fall 2026

    Established in 2002, Astral designs high-performance wilderness equipment created in the least toxic, lowest impact ways. Built on decades of experience and experimentation, Astral has assembled athletes, artists, and craftspeople to build the cleanest, most beautiful, and highest performing gear. Astral has significantly reduced toxic PVC foam from the PFD industry, invented breathable life jackets, won awards for their paradigm-changing footwear designs, and developed the stickiest rubber ever worn on wet rock. In 2024, Astral launched its first line of HempTech™ apparel, utilizing Nature’s highest performing fiber that is naturally breathable, odor resistant, durable and cooling in warm weather, while protecting the maximum amount of soil and water. Visit www.astraldesigns.com for more information.