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Performance eyewear company VALLON today introduces the Ella and Elmore, a distinct reinterpretation of the classic brow bar aviator, designed for today’s outdoor enthusiasts who move seamlessly between city life and outdoor adventures. Named after jazz legend, Ella Fitzgerald and blues guitarist, Elmore James, these models reflect the collection’s blend of timeless style and enduring character.

Therm-a-Rest is refreshing its blanket collection for Spring 2027 with updated versions of the Argo™, Stellar™, and Ramble Down™ blankets. The collection features new colorways, sustainable materials, and expanded use of recycled insulation.

Therm-a-Rest is expanding its award-winning Boost™ sleep system collection for Spring 2027 with the introduction of the new Boost SN™ 32F/0C synthetic sleeping bag and a refreshed Spruce colorway for its popular Boost 650™ down sleeping bag.

For spring 2027, Therm-a-Rest® introduces the all-new NeoAir® TrailMix™ sleeping pad and expands its award-winning NeoLoft™ lineup with a new XXL size.

PackTowl® is excited to announce the launch of its spring 2027 Personal Towel: Artist Series, the brand’s best-selling, ultra-versatile, and eco-conscious adventure towel. The Artist Series collection will feature three new captivating prints: Sol Duc, Lake Days, and Big Bend.

Crazy Creek introduces the Paddle Chair XL, a self-inflating, waterproof lounge chair designed specifically for paddle sports and water-based adventures.

MSR announces two new coffee accessories for spring 2027: the Titan™ Pour Over, designed as a premium option for the weight-conscious backpacker, and the French Press, for the coffee-loving System Stove owner.

Mention “professional development program” in the running world and most imagine a post-collegiate-type training group preparing talented athletes for the Olympic Trials starting lines and major marathons. Virginia-based =PR= Run &...

It’s been a milestone few weeks in the running world.  From Kenyan Sabastian Sawe’s boundary-breaking sub-2 hour marathon in London on April 26 to Global Running Day on June 3, the sport has been front and center around the world...

News from key vendors to run specialty … Stox Enters Apparel Market  Stox Energy Socks has launched an apparel line that includes men’s and women’s running tights and shorts, designed with targeted compression zones to...

During its recent international sales meeting that previewed its Spring/Summer 2027 collection, La Sportiva unveiled the brand’s most significant evolution in decades: a new logo, alongside the debut of a new payoff, brand campaign, global...

Believing that the next chapter of the customer experience will be shaped, in part, by founders the brand has not yet met, ASICS Ventures Corporation, the corporate venture capital arm of the footwear brand, has unveiled Kenzen, its annual pitch...

The Charlotte Running Company is moving into a new home after 23 years at its original Dilworth location. The North Carolina retailer, which currently has four store locations, is moving a short distance down the road to the Park Road Shopping...

Faves, the platform that allows athletes to turn their performance years into ongoing, lifelong business ventures, recently launched its upgraded platform that provides new offerings aimed at strengthening connections between athletes, brands and...

MSR announces the launch of the FreeLite™ Stash tent for spring 2027. The updated FreeLite™ sets a new standard in its class, delivering an unmatched combination of packability, weight, comfort, performance, and value.

STOCKHOLM, Sweden — May 13, 2026 — RECCO, a global leader in rescue technology, is gaining traction in the trail-running segment as more brands, events and rescue organizations align around a shared goal: improving safety in the outdoors without compromising performance.An expanding roster of global brands, including HOKA, CamelBak and Arc’teryx are integrating RECCO reflectors into trail running gear since previous seasons, helping to make athletes more searchable in remote environments. This year Mammut, SCOTT, USWE and NAKED are all introducing new RECCO-equipped trail running products available in stores now, while Swedemount and Engelsons will release a running vest later this year, designed with built-in reflectors. Together, these developments signal a broader shift toward embedding safety technology as a standard feature in performance gear. Beyond product integration, partnerships with premier trail-running events such as the Merrell Skyrunner World Series and the adidas Infinite Trails are helping RECCO elevate awareness around mountain safety while supporting athletes competing in some of the world’s most demanding terrain. These collaborations underscore a collective effort to normalize preparedness as part of the trail-running experience.RECCO is also expanding its presence within the broader outdoor community through initiatives like European Outdoor Week in Riva del Garda, where it will serve as Safety Partner for its Activation Days (May 16–17). On-site, RECCO will engage directly with participants through educational sessions, live demonstrations, and guided trail-running experiences, highlighting how the technology enables faster and more efficient search and rescue operations. The collaboration reflects a shared vision of promoting safe and responsible outdoor participation, while increasing awareness around the importance of being searchable in mountain environments.At the same time, RECCO continues to invest in its global rescue infrastructure. The RECCO SAR Helicopter Detector system is expanding across Europe, North America, New Zealand and Nepal, enabling rescue teams to search larger areas quicker and more efficiently. This advancement not only helps reduce search times for missing persons but also minimizes risk exposure for rescue professionals during operations. “The momentum we’re seeing in trail running reflects a meaningful shift in how the industry approaches safety, with a growing emphasis on making athletes more searchable and better prepared in the mountains through integrated technologies and smarter product design,” said Fredrik Steinwall, CEO at RECCO. “By working closely with both brand partners and rescue organisations, we are helping ensure that more athletes are searchable in the environments where they train and compete. As our rescue network continues to expand across Europe,  North America, New Zealand and Nepal it’s an exciting time for RECCO and the global trail running community.” For more information on the global RECCO rescue network, please visit recco.com.Photo linkAbout RECCORECCO® advanced rescue technology makes outdoor enthusiasts searchable to rescuers in case of an avalanche accident or when lost in the outdoors. The technology builds on a two-part radar system. Rescuers carry RECCO® detectors that send out search signals which are echoed by RECCO® reflectors, carried by the user. RECCO® detectors are used worldwide at more than 900 ski resorts and mountain rescue organizations in 32 countries. RECCO® reflectors are integrated into select apparel, helmets, protection gear and boots manufactured by more than 150 leading outdoor brands. RECCO AB was founded in 1983 in Sweden and is owned by its founder Magnus Granhed and the publicly traded investment company Traction AB (listed on OMX Nordic Exchange Stockholm). More info at recco.com.Media ContactVerde Brand Communications(970) 235-0268recco@verdepr.com

DURHAM, NC – May 27, 2026 — CEP Running, the performance compression brand built on medical-grade technology, is engineering the next revolution in running science. Today, the company unveils the Pro Run Optaspeed Bowtech, a next-generation hybrid super trainer that combines explosive speed with controlled stability. The shoe will be available globally in May 2026.Building on the proven platform of the CEP Omnispeed, the new Optaspeed introduces a redesigned upper for enhanced fit, comfort, and breathability while maintaining CEP’s patented BowTech kinetic dual-plate system and advanced N+Foam midsole. At its core, Optaspeed is engineered around a simple idea: speed and control in one intelligent system. The patented BowTech technology uses dual plates to store energy during impact and forefoot loading, releasing it explosively at push-off. This creates powerful forward propulsion while guiding each stride along a centered, controlled line of motion, helping runners maintain efficiency even under fatigue.Paired with a supercritical N+Foam forefoot and EVA heel cushioning, the system delivers a unique ride experience that blends explosive energy return with structured stability. The result is a high-performance trainer designed for structured sessions such as tempo runs, progression efforts, and longer steady-state training.Independent testing supports the platform’s performance benefits, showing up to a +3% improvement in VO₂ efficiency compared to daily trainers. This gain is driven by longer ground contact time, increased stride length, and more controlled mechanics sustained across distance.Advanced Upper Design for Spring/Summer 2026The Pro Run Optaspeed introduces a fully updated upper construction focused on fit precision and long-distance comfort:Lightweight, flexible nylon monomesh upper for adaptive fit and enhanced breathabilityIncreased last volume for improved forefoot space0.8 mm heel counter with refined geometry for a secure, locked-in feelReflective CEP branding for improved visibility in low-light conditionsThe Optaspeed continues to leverage CEP’s BowTech system, constructed from lightweight, glass fiber–reinforced Pebax, designed to:Deliver centered force distribution for controlled forward momentumReduce over-rotation at the knee and ankleMaintain stability and efficiency late into demanding effortsA dual-density midsole system further enhances performance:N+Foam (forefoot): explosive propulsion and energy returnEVA (heel): impact absorption and vibration reduction for lasting comfortWith a 37 mm heel stack, 30 mm forefoot stack, and 7 mm drop, the geometry promotes forward drive while maintaining a stable, guided ride.“Our goal was to create a shoe that not only delivers speed, but helps runners sustain it,” said Sebastian Seiler, Global Head of Footwear at CEP. “With the Optaspeed, we’ve combined explosive propulsion with precise control, allowing athletes to run more efficiently and hold form when it matters most. With the release of this new shoe and more to come, we are building a franchise around speed and the intelligence our products deliver.” Product DetailsCategory: High-performance training shoeTerrain: RoadWeight: 290 g (UK size 8)MSRP: $225 USD / €220Colors: Black, White, Neon Coral, and LimeAvailability: May 2026Photo LinkAbout CEP RunningCEP Running delivers performance compression socks, sleeves, and apparel engineered with medical-grade precision to help athletes train harder, race faster, and recover smarter. Trusted by runners worldwide, CEP Running leverages decades of expertise in compression technology to improve circulation, reduce fatigue, and support injury prevention across every mile. Learn more at ceprunning.com.

In hipster communities and college campuses across the country, The North Face’s iconic Half Dome logo is a familiar site, much as it has been for years. It’s found on fleece jackets and hoodies, T-shirts and hats, enthusiastically...

If there’s a market that’s ripe for a gravel shoe category, Flagstaff, AZ, is probably it. With dozens of miles of paved and gravel trails running in and around the city, having an all-purpose hybrid shoe that’s suitable for...