Outdoor Research (OR) sustainability specialist Haylee Utt calls carbon reduction the Seattle-based company’s “North Star” – the inspired, lofty target guiding all of OR’s strategy decisions related to sustainability,...
Polartec might not be a household name to consumers, but its name is well known among manufacturers seeking innovative and sustainable textiles. Running-oriented brands such as Vuori, rabbit, Oiselle, Nike and Satisfy have all used premium Polartec...
In 2015, Icebug, the Swedish company best known for producing ultra-grippy footwear, crafted a daring goal to become the world’s first “climate positive” shoe brand. Even as company leadership ditched the “climate...
Over the past six months alone we’ve watched entire communities be swept away by catastrophic flooding in the mountains of North Carolina, we’ve seen apocalyptic images of more than 55,000 acres of land and 16,000 structures destroyed in...
It is no secret that running brands are making significant efforts to make their manufacturing process and products more sustainable, but that effort can easily extend into the run specialty stores that sell their products. There are many ways...
Everyone talks about sustainability in the outdoors and running industries. Customers want to feel better about their environmental impact — and most brands do, too. But there’s also a good deal of greenwashing and it’s important...
Runners are creatures of habit and it can be tough to get them to try something new. They don’t want to do anything to jinx their running, put themselves at a higher injury risk or lose precious seconds when they have worked so hard to be race...
With the sun only beginning its climb over the Los Angeles cityscape on the morning of Sunday, March 16, thousands assembled next to famed Dodger Stadium for the 40th running of the Los Angeles Marathon. Over the subsequent hours, 21,400 runners...
If you blinked, you might have missed these all-time collegiate marks that flew under the radar.
We've reached Checkpoint No. 1 of the outdoor season for the USTFCCCA TFRI!
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