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As it enters its 51st year, Marathon Sports has unveiled a new brand identity, introducing a modern logo and branding designed to carry one of New England’s most respected running brands into its next era. Founded in 1975, Marathon Sports has...

It is well known that independent run clubs – which in the past have operated on the fringes of local run retailers – are playing a major role in the social aspects and growth of running in general. Taking this role a step forward into...

Crocs has always been viewed as one of the more unique success stories for any shoe brans and now George Boedecker Jr., who co-founded the company back in 2002, is telling the story behind it in his recently released debut book, “Croc: How I...

Technology has certainly transformed the many ways of training for running a race or just to get in shape and now Spotify has partnered with Peloton to add another tool for runners. The new partnership gives paid users access to more than 1400...

For nearly a year, Extra Mile Fitness Company co-owner Heather Henderlong was on the hunt for a dynamic gait analysis system to bring into her 14-year-old running store. That’s because like many run specialty shops, staff at the Valparaiso,...

News from the major brands and associations in the world of run specialty. Saucony and Minted New York Launch Chrome Endorphin Pro 5  Saucony and Minted New York return with their third collaboration, unveiling a limited-edition take on the...

This is the story of one company celebrating a milestone anniversary while looking ahead to a bright future: A decade ago, carbon fiber plates and performance running footwear weren’t exactly bedfellows. While Adidas and Reebok had both...

Photographer credit: CoenFilm Trail-tested, adventure-ready gifts for the dads who camp, run, hike, and live for time outside.

Last month, our team traveled to New York City for a series of 1:1 conversations with editors and creators to better understand what it looks like to work in media today. See what we learned here.

A  new chapter in Adidas Running is taking shape with the introduction of the Supernova Rise 3 Adaptive, the Three Stripe’s first performance running shoe designed by and for adaptive athletes and people with disabilities. The shoe was...

After three-time Olympian and former 1500-meter World Champion Jenny Simpson wrapped up her 20-year professional running career at the 2024 New York City Marathon, she wondered what was next. Years of chasing personal bests and national teams...

While many consumers prefer to shop online, brick-and-mortar remains the retail powerhouse, accounting for a staggering 81.6 percent of all U.S. retail sales according to Capital One. That’s in part due to something that cannot be replicated...

At St. Louis-based Running Niche, the composition of the eight-year-old store’s shoe wall prompts lively and regular conversation between owners Bob Dyer and Jennifer Henderson and buyer Sarah Trende. Rarely does a day pass without the trio...

A little more than a decade ago despite a wave of zero drop, minimal shoes, one decidedly not minimalist brand towered over all of them — Hoka One One, as it was known at its first trade show. The Running Event 2025 edition revealed that...

O n March 9, Cloud 9 Multisport’s Instagram account shared an announcement – an increasingly familiar one in the run specialty retail world. “Cloud 9 is looking for energetic, passionate individuals who have a desire to help others...

A new multi-year partnership brings together Swedish protection and apparel specialist POC with Norco adidas Race Division as the team prepares to compete on downhill’s biggest stage this season. POC will equip the team with riding apparel, eyewear and full protection, including helmets and body armor.

POC, the Swedish protection brand known for its reputation for safety, innovation and design, this week releases a brand-new helmet for road and gravel cyclists, the Amidal.

Photo Credit: Astral Designs SEATTLE, Wash. (April 15, 2026) – Astral, the leader in equipment designed for high-performing wilderness athletes, adds Angel Collinson, healer, Nature-enthusiast, sailor, and retired professional skier, as its newest brand Archetype. Astral archetypes serve as inspirational advisors for the brand, who live at the intersection of athletics, art and craft, and who bring their expertise, experiences, and innovative mindsets to the development of Astral gear.Angel is a two-time Freeride World Tour champion, a Teton Gravity Film film veteran, a world sailor, and now, a retreat facilitator. In 2019, Angel met her now partner Pete, a sailor, and two years later, in 2021, she retired from skiing and sailed around the world for two years. Today, Angel spends most of her time in and around the ocean, and leading nature-based retreats aimed at helping people spend intentional time outside, and listening to Nature. “It's an honor to welcome Angel as the newest Astral Archetype. After spending some quality time together exploring Costa Rica's Nicoyo Peninsula, it's very clear that Angel is the complete package: elite-level performance, curiosity, artistry, humility, a remarkable perspective, and a strong connection with Nature,” said Cooper Lambla, Head of Brand and Marketing. “Angel truly trusts Nature's experiences, designs, and materials in her pursuits from the mountains to the sea, in both the most intense moments of flow and the calmer reflections and expressions that follow. We look forward to crafting some unique and necessary gear and stories with Angel and her community.” As an Archetype, Astral will support Angel’s upcoming projects as she pursues new adventures as, in her words, “a water woman.” Angel’s lifestyle intrinsically allows her to test gear designed for use in their natural habitat, providing Astral with valuable insight as the brand develops its next generation of footwear and apparel. Angel will provide ongoing inspiration to the brand as they remain dedicated to creating unique and necessary products that elevate the experience in Nature and are built to protect the maximum amount of soil and water.“Astral is like your very cool aunt, or funcle. They are highly creative, slightly eccentric, and outside the box, and most importantly to me: they truly, truly give a damn. All of those things (especially the last!) make me SO stoked to work with them,” said Angel. “I feel like these days we see a lot of greenwashing: performative slogans to win public favor, meanwhile cutting corners in the background and externalizing those costs on the environment. They keep it super real, which I appreciate, and so much of the ethos of Astral, and my personal ethos, are remarkably aligned. Down to their slogan: Trust Nature. It's literally my MO. I can't wait to see where asking big questions, telling inspiring stories, and getting eccentric and creative will lead- for the company and for partnering together!”Check out Student of the Elements, an Astral short film written by and about Angel, for a taste of her curiosity, artistry, humility, and strong connection with Nature. Watch the short film here: explore.astraldesigns.com/ambassador/angel-collinsonTo learn more about all of Astral’s Archetypes, please visit explore.astraldesigns.com/ambassadors. For more information about Astral, please visit astraldesigns.com. ABOUT ASTRALEstablished in 2002, Astral designs high-performance wilderness equipment for athletes who trust Nature’s experiences, designs and materials, created in the least toxic, lowest impact ways. Built on decades of experience and experimentation, Astral has assembled athletes, artists, and craftspeople to build the cleanest, most beautiful, and highest performing gear. Astral has significantly reduced toxic PVC foam from the PFD industry, invented breathable life jackets, won awards for their paradigm-changing footwear designs, and developed the stickiest rubber ever worn on wet rock. In 2024, Astral launched its first line of HempTech™ apparel, utilizing Nature’s highest performing fiber that is naturally breathable, odor resistant, durable and cooling in warm weather, while protecting the maximum amount of soil and water. Visit www.astraldesigns.com for more information.Media Contact: Verde Brand Communications | astral@verdepr.com

Crazy Creek Products is proud to announce the return of its Smokey Bear Original Chair. This special-edition design brings one of America’s most recognizable conservation icons together with the chair that helped define ground-level outdoor comfort.

Foothill Ranch, Calif. (April 13, 2026) – Leading integrated communications agency specializing in the outdoor and active lifestyle markets, Verde Brand Communications, announces a strategic partnership with Bosch eBike Systems. Verde will work with the Bosch eBike System marketing team to drive strategic PR initiatives to build brand awareness, deepen rider engagement, and further strengthen Bosch's leadership in the evolving e-mobility landscape.Working with over 100 of the world’s leading bicycle brands, Bosch eBike Systems provides premium, networked drive systems including motors, batteries, displays, and its eBike Flow app, shaping the future of eBike mobility with its innovative products and digital services. Verde Brand Communications brings 25 years of experience in elevating brands within the outdoor and active lifestyle sectors through comprehensive PR campaigns, digital marketing strategies, brand communications, experiential events and media engagement. Verde has a long history of working with premium, engineering-led brands to translate credibility into belief and connection.Through the partnership, Verde will support the continued evolution of Bosch’s 139-year history in mobility industries through emotionally driven storytelling and globally aligned PR initiatives that meet riders where they are. Together, Verde and Bosch will build a compelling narrative around fun, safety and connectivity, elevating the Bosch legacy as a trusted industry leader.“Bosch has a unique story to tell, and we’re excited to have a fresh perspective to bring it to life,” said Jocelyn Vande Velde, NA Marketing Director at Bosch eBike Systems. “We feel Verde has the expertise and creativity we need to navigate a quickly evolving e-mobility environment and connect with riders in a way that's authentic, emotionally resonant, and that defines the modern riding experience.”"Bosch has long set the standard for innovation and trust in e-mobility, and we’re very committed to supporting the Bosch team in the impactful work they’re leading to drive rider growth and adoption at a critical time. Few companies can push the boundaries of innovation across entire industries while giving back on the level Bosch does,” said Kristin Carpenter, CEO and Founder of Verde Brand Communications. “What truly sets Bosch apart is their commitment to growing responsible e-bike adoption and growth, prioritizing trust, safety, service, and product excellence, alongside their unwavering commitment to sustainability. That's not just a story worth telling, it's one we're honored to help share."For more information about Bosch eBike Systems and its range of offerings, please visit bosch-ebike.com. For media inquiries or further information about the partnership, please contact Verde Brand Communications, bosch@verdepr.com.