Press

SCARPA, global manufacturer of high-performance mountain footwear, this week unveiled the new Alien Sky and Alien Ultra trail-running shoes, two limited-edition designs offering a new technical platform focused on high-performance alpine running.

This week, the U.S. Department of Agriculture (USDA) released a Draft Environmental Impact Statement (DEIS), the next step in its plan to rescind the longstanding Roadless Rule, rolling back protections on 45 million acres of backcountry national forests.

Founded in 2022 by Alison Mariella Désir and Martha M. Garcia, Take the Lead is a retreat shaped by the lived experience of women of color and was created to foster a space grounded in shared learning, honest dialogue and community-driven...

A unique effort called the VetsEXCEL Program has launched as an SFIA Career Transition Program that offers an opportunity for military veterans to transition their leadership skills, discipline and teamwork experience into rewarding civilian careers...

RunSignup, the technology platform for endurance and fundraising events, has developed a photo-based timing solution that puts big-race technology within reach of every race budget. Using phones or tablets already on hand, any race can now deliver...

News and events from the major vendors to run specialty.  Altra Splits the Super Shoe Wide Open Before carbon plates and supercritical foam, runners already had an extraordinary piece of performance technology beneath them: the human...

News and events from the world of run specialty retail. Summer tends to bring a quicker pace to run specialty stores – and recent months were no exception. Across the continent, the race calendar filled up, added daylight fed more programming...

On a steamy June evening in Fort Lauderdale, the newest member of the Waterway Wellness Run Club arrives with undeniable exuberance and hopes beyond completing the prescribed two-mile route. After all, Sammy, a six-year-old Boxer mix from Abandoned...

It’s Back-To-School time and parents are out buying pencils, notebooks and computers for their kids. And one more product is high on their shopping list – sneakers. That’s because market researcher Circana found in a recent survey...

It’s been more than 20 years since The Running Event was founded and eight years since my partners and I at Formula4Media sold it to Diversified Communications. Understandably, the industry – both at retail and on the vendor side –...

The 2026 Best running Stores were announced last month. 1st Place Sports Jacksonville FL 605 Running Company Sioux Falls SD A Runners Mind San Francisco CA A Snail’s Pace Running Shop  Chino Hills CA Aardvark Sports Shop Bethlehem...

Childhood best friends Sally Edwards and Elizabeth Jansen had a clear goal when they opened the first Fleet Feet in Sacramento 50 years ago – and it wasn’t to become a national brand. Rather, the objective was far more modest and...

More anniveraries celebrated in 2026. #120: New Balance, the Boston-based brand has been peddling footwear since 1906 and is behind some of the sport’s most iconic, boundary-pushing models, including the Trackster, the 990 series,...

Happy Anniversary! Compiled by Danny Smith   From run specialty shops hitting big-time birthdays to top brands celebrating landmark anniversaries, every year brings notable milestones in the running industry. These achievements deserve some...

Crazy Creek Products, the originators of the legless camp chair, today announced the launch of its newest special-edition design, the Woodsy Owl Original Chair. This chair uplifts Woodsy Owl's "Give a Hoot, Don't Pollute" message and reminds outdoor goers everywhere to keep the outdoors clean.

Established in 2002, Astral designs high-performance wilderness equipment created in the least toxic, lowest impact ways. Built on decades of experience and experimentation, Astral has assembled athletes, artists, and craftspeople to build the cleanest, most beautiful, and highest performing gear. Astral has significantly reduced toxic PVC foam from the PFD industry, invented breathable life jackets, won awards for their paradigm-changing footwear designs, and developed the stickiest rubber ever worn on wet rock. In 2024, Astral launched its first line of HempTech™ apparel, utilizing Nature’s highest performing fiber that is naturally breathable, odor resistant, durable and cooling in warm weather, while protecting the maximum amount of soil and water. Visit www.astraldesigns.com for more information.

The RAVEN helicopter program's new airborne radar system will provide rapid search-and-rescue coverage across the Sierra Nevada region of Northern Nevada and Northern California.STOCKHOLM, Sweden – July 14, 2026 – RECCO, a global search and rescue technology, recently announced that the Washoe County Sheriff's Office in Nevada has equipped its RAVEN (Regional Aviation Enforcement) helicopter program with a RECCO SAR Helicopter Detector, making it the 11th organization in the United States and the 54th worldwide to deploy the aerial system.The RECCO system operates on a passive radar principle. The helicopter-carried detector emits a radar signal that bounces off a RECCO reflector which is a small, lightweight, battery-free device integrated into outdoor clothing, helmets, backpacks and boots, and echoes back to the detector, guiding the aircrew directly to the person's location.  First developed in the 1980s for avalanche rescue, RECCO technology has grown from a localized winter tool into a year-round global standard for search and rescue. The helicopter-mounted detector allows aircrews to scan larger areas of forest, mountain, and snow-covered terrain, often reducing searches that would take hours or days on foot."The addition of the RECCO helicopter system is a significant step forward for search and rescue across our region," said Sheriff Darin Balaam. "As just the 11th organization in the United States and the 54th worldwide to deploy this life-saving aerial technology, we're investing in capabilities that significantly narrow the window of time it takes to find someone who is lost or injured, ultimately saving lives. This technology strengthens our commitment to providing the highest level of service to our community and regional partners."The RAVEN program will provide RECCO-enabled search-and-rescue coverage primarily across Northern Nevada and Northern California, including the rugged terrain of the Sierra Nevada. The aerial capability will supplement the region's many search-and-rescue teams already trained on RECCO handheld detectors, adding a coordinated air-and-ground search capability throughout the area."Washoe County's terrain, from dense forest to high alpine backcountry, is exactly the kind of environment where a helicopter detector can make the biggest difference in search time," said Fredrik Steinwall, CEO of RECCO. "We're proud to welcome the Washoe County Sheriff's Office to our network and to keep expanding this technology to regional partners who are on the front lines of search and rescue."To get the most out of the new capability, the Washoe County Sheriff's Office encourages residents and visitors, whether skiing, hiking, mountain biking, or backcountry camping, to carry or wear gear equipped with a RECCO reflector, ensuring they are searchable to both air and ground crews. Many outdoor brands integrate reflectors directly into their gear, and stand-alone reflectors can be attached to backpacks or helmets.Photo LinkAbout RECCORECCO® advanced rescue technology makes outdoor enthusiasts searchable to rescuers in case of an avalanche accident or when lost in the outdoors. The technology builds on a two-part radar system. Rescuers carry RECCO® detectors that send out search signals which are echoed by RECCO® reflectors, carried by the user. RECCO® detectors are used worldwide at more than 900 ski resorts and mountain rescue organizations in 32 countries. RECCO® reflectors are integrated into select apparel, helmets, protection gear and boots manufactured by more than 150 leading outdoor brands. RECCO AB was founded in 1983 in Sweden and is owned by its founder Magnus Granhed and the publicly traded investment company Traction AB (listed on OMX Nordic Exchange Stockholm). More info at recco.com.

Today, VALLON, the eyewear brand known for creating performance eyewear at its best-looking, introduces Arlo. These frames are a fresh take on one of eyewear's most iconic hexagon silhouettes, reimagined for people who move seamlessly between city streets, weekend escapes, and the outdoors.

Today, Royal Robbins is proud to announce that its Expedition III Shirt, featuring the brand's proprietary Mosquito Protection Technology (MPT), has been named a winner of the 2026 Red Dot Award for innovative product design.

Gregory Mountain Products, a leader in purpose-built systems to organize and carry your gear, today announced the launch of the new Terros collection, a versatile series of unisex backpacks that seamlessly blend outdoor performance with everyday style and functionality.