Uncategorized

Find out the results of The Bowerman Fan Vote and the USTFCCCA Membership Vote.

In today’s media landscape, where AI-generated content, influencer campaigns, and social media strategies are becoming dominant, it’s easy to lose sight of what truly builds lasting brands. At Verde, we believe that authentic connection—not just consumption—is the foundation of specialty brand success.

You can now nominate deserving individuals and teams for 2025 USTFCCCA Track & Field All-Academic Awards!

Find out how The Bowerman Fan Vote has gone after 24 hours.

Let your voice be heard as to which finalist you think should win The Bowerman!

Here are the men's finalists for The Bowerman in 2025!

Here are the women's finalists for The Bowerman in 2025!

Twelve of the 42 NCAA Postgraduate Scholarship Program recipients competed in outdoor track & field.

We saw some standout performances at the 50th Pre Classic from recent collegians!

Rossmönster, the industry leader in premium adventure vans and trucks, has officially launched its all-new HAVN model – a game-changing overland rig purpose-built for comfort-forward adventurers who demand more space without sacrificing capability. The HAVN launched publicly at Overland Expo PNW last weekend, drawing enthusiastic crowds and media attention for its bold approach to modern overland travel.

Legendary Oregon athlete/coach Bill Dellinger passed away at age 91.

Here are the ten male semifinalists for The Bowerman in 2025!

Here are the 10 women named as semifinalists for The Bowerman!

There is a lot going on at Houston Running Company (HRC) these days as the retailer experiences remarkable 30 percent year-over-year growth while expanding its race offerings to more than 75 events annually, including branching out into the San...

The highlight of the recent Running Industry Association (RIA) annual RIA members conference, hosted in late April in Atlanta, GA, was the induction of Hugh Gaither from Feetures, and Ellen and Ed Griffin from Fleet Feet Syracuse into the Running...

Taking its marketing to a new high, Altra recently launched its “Experience a New High” campaign, what it calls “a bold celebration of the euphoric power of movement and the dopamine rush runners know and love.” Rooted...

There are all sorts of ways to fund a start-up or to raise financing to develop new products and now a disruptor company called 8000Kicks has found a unique way to bring its latest shoe to market. After months and countless prototypes, a Kickstarter...

HOKA Unveils Mafate X ‘Far Out Experience’ in NYC In a unique marketing move, Hoka recently brought an innovative and immersive trail running experience to the heart of New York City with the Mafate X Far Out Experience. Hoka debuted...

As the weather heats up, so, too, is activity at run specialty shops. Recent weeks have brought a flurry of celebrations, from Mother’s Day to Memorial Day to the most active Global Running Day yet. There’s also been spring marathons,...

Like many devoted runners, Luke Sears’ mind tends to wander as he logs mile after mile on the road. Once, in fact, Sears’ thoughts swayed to creating a performance running apparel line. When he returned from his run and told his wife,...